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Research papers

Psychological automotive lifestyles

Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems
Company: concept m research + consulting GmbH
May 24, 2013
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Citation

Lehmann, Ebenfeld and Ziems (2013a, May 24). Psychological automotive lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-automotive-lifestyles